Personas are fictional characters that represent archetypal segments of your population. Marketers create personas in jExperience to personify their main targets or significant parts of their audience.
Content authors and marketers also use personas to simulate visitor navigation and behavior and to control how the personalized experiences perform on the site for various persona properties.
To open the Manage personas page:
To create a persona:
The following example shows a personas created in jExperience. The persona is Stephen, a 35 year-old man who lives in Denver, is married with three kids, and works as a programmer.
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