An incoming search is a set of words that were entered in a search engine before they accessed your website. Incoming searches are also known as search terms but since internal searches is another feature of marketing factory, we wanted to ensure that no confusion could be made.
The incoming searches panel can be accessed from Marketing Factory, in the site metrics. In the table, for each searched terms, you can see:
Actions:
The incoming searches can be filtered by date.
Incoming searches are available as personalization condition, allowing marketers to personalize content depending on the source of traffic.
Incoming searches are also available in the drill down analytics, allowing marketers to analyze the impact of the source of traffic on the conversion rate for a goal.
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