Using incoming search reports
October 3, 2023
An incoming search is the search term, or set of words, that a user enters in a search engine before accessing your website. You can view detailed information about the searches, such who performed the search and the website from which an incoming search originated.
Note: You can also view information about search terms entered from within your site in Interpreting internal search reports.
Viewing incoming searches
To view incoming searches:
- In Site Settings, navigate to jExperience>Metrics>Incoming searches.
Incoming searches display in the main window. - You can sort search terms by:
- Searched terms
The search term that a user entered in a search engine - Occurrences
The number of sessions associated with a searched term - Importance
The number of occurrences of a searched term relative to the total number of searches
- Searched terms
- To filter incoming searches by date, use the start and end date calendars
- To view the referrers associated with an incoming search, select Occurrences by referrers
- To view profile information about users who performed incoming searches, in the Actions column, select Incoming search details
Incoming searches in personalizations
Incoming searches are available as personalization condition, allowing marketers to personalize content depending on the source of traffic.
Incoming searches in drill down analytics
Incoming searches are also available in the drill down analytics, allowing marketers to analyze the impact of the source of traffic on the conversion rate for a goal.