About personalizations and optimization tests

  Written by The Jahia Team
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Personalizations

Personalizations enables marketers to tailor the content that displays to website visitors to improve their customer experience. You can use personalization to provide relevant content to visitors, anticipate their needs and simplify their digital life. Personalizations enables you to show the right content to the right person at the right moment. Personalizations deliver specific content to a specific visitor based on what you know about them.

When a user visits a personalized page, Jahia receives contextual information about the visitor from jCustomer, evaluates the variants and conditions matched by the visitor and displays the most appropriate content.

In jExperience, you can apply personalizations to content and pages in Jahia Edit mode. You can also create personalizations in Site Settings in jExperience.

In Edit mode you can:

  • Create and apply personalizations to content in a page or to a page

In Site Settings you can:

  • Create and apply personalizations to content in a page or to a page
  • Create and apply personalizations to a content folder
  • View and manage all personalizations in the system

Optimization tests

Top priorities for marketers include improving website performance, increasing visitor satisfaction and obtaining higher conversion rates. jExperience provides tools to enable you to effectively measure the positive or negative effect of changes that you make to your website. With precisely measured results and statistical data, you can make data-driven decisions rather than those based only on assumptions.

Optimization testing is the process of presenting different versions of a page or part of a page to visitors to evaluate which version provides the best results, conversion rates and user acceptance. Once the test is completed, you can decide, based on precisely collected and measured data, which version provides the best results for your users.

You can create optimization tests in Edit mode and in Site Settings. In Edit mode you can:

  • Create and apply optimization tests to content in a page or to a page

In Site Settings you can:

  • Create and apply optimization tests to content in a page or to a page
  • Create and apply tests to content in folders
  • Create and apply tests to content and page templates
  • View and manage all tests in the system