Personas are fictional characters that represent archetypal segments of your population. Personas are declared and stored in Marketing Factory, used by content authors and marketers to simulate visitor navigation and behavior and to control how the personalized experiences perform on the site for various persona properties.
Personas are fictional visitors with pre-defined properties that marketers create to personify their main targets or significant parts of their audience. In Marketing Factory they are used to simulate how a personalized web site changes dynamically depending on who is visiting it.
The personas default screen shows the list of existing personas. Three personas are pre-built in Marketing Factory.
To create a persona, follow this procedure:
For the purpose of this demonstration, lets create two personas:
Stephens profile:
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