Using Marketing Factory

• About Marketing Factory
• Key concepts
• Adding interest tags to pages
• Using Marketing Factory components
• Managing personas and visitor profiles
  • Managing personas
  • Managing visitor profiles
  • Analyzing visitor profiles
• Managing and monitoring metrics
  • Using internal search reports
  • Using incoming search reports
  • Creating and viewing goals
  • Tracking the performance of campaigns
• Managing personalizations and optimization tests
  • Creating personalizations
  • About the personalizations dashboard
  • Creating optimization tests
  • About the optimization tests dashboard
  • Creating and editing optimization tests on content templates
  • About lists in optimization tests on content templates
  • Previewing optimization tests and personalizations
• Integrating customer data
  • Exporting profiles
  • Importing profiles
  • Creating rules on events
  • Collecting form data from site visitors
• Administering Marketing Factory
  • Managing consent policies
  • Managing profile properties
  • Marketing Factory permissions
• Profiling visitors
  • Managing static lists
  • Managing dynamic segments
  • Managing scoring plans