Using Marketing Factory components

March 6, 2023

Marketing Factory components is another module that can be downloaded on the jahia public store but that do require Marketing Factory module to work (and Marketing Factory license key). It comes with its own droppable components that you add to your templates or pages, as any other content.

There are currently 5 components:


1. Privacy manager

The privacy manager is the most complex component, it's a button that displays a modal containing several features for end visitor regarding their privacy.


The privacy manager is made of 2 tabs : 

- Consents

- Other settings

1.1 Consents

By the GDPR law, you might want to ask your visitor to consent to one or several data processings. When defining consent types in the consent manager, they'll be displayed to the visitors using the consent tab in the privacy manager. 

Not all consents will be displayed, only active consents that either:

- are deployed on the website or the page (using the options tab and adding the consents)

- have a value for the current visitor (GRANTED / DENIED). That means that if the visitor never denied or granted the consent, it won't be displayed, except if deployed in the page. 

1.2 Other settings


1.2.1 Download my profile

When clicking on "download my profile", the visitor browser will download a text file named "my-profile.txt" containing all the profile properties and the value for the visitor. 

1.2.2 Delete my personally identifiable information

The action Anonymize profile will delete from Apache Unomi the personal identifiable information of the visitor. This is a one time action, it means that if the visitor log in again or fills a new form that has been mapped to Unomi, the personal information will be collected.

By default, Unomi is configured to delete the following when this action is triggered: first name, last name, email, phone number, address, facebookId, googleId, linkedInId, twitterId. This list can be easily modified (through a configuration file of Apache Unomi).

1.2.4 Do Not Track

The action Delete and stop tracking my browsing data will ensure that the browsing data (past and future) of the visitor wont be associated to his personal information.

This is a powerful feature that allow visitors to keep control of their data but doesnt impact the statistics that are useful to the marketers.