Using jExperience and Commerce IO for personalized experience
March 6, 2023
The Commerce IO solution provides a set of customized rules to extend the ones offered by default in jExperience, those rules allows you to create personalization based on your customers behaviour.
Each time a customer visits a product or product list page, adds a product in the cart or buys a product, events are registered in the Custtomer Data Platform. You can use these events to personalize your site.
The personalization rules set applies to the following:
- Product viewed, in cart, and bought
- Catalog page viewed, in cart (based on product added in cart), bought (based on product bought)
The rules are registered under jExperience - Behavorial rules.
See the guide in jExperience for information on how to add personalizations to your site.
In the Commerce IO demo website, you can see how personalizations are set up on the Home and Featured pages.