Personas are fictional characters that represent archetypal segments of your population. In jExperience, content authors and marketers can use personas to simulate how site visitors navigate and behave.
Once defined, you can select a persona from the jExperience preview panel to see how personalized experiences perform on your site.
You can create, view, and edit personas from the Manage personas page.
To open the Manage personas page:
Create personas that represent what you know about your real-life site visitors.
To create a persona:
This example shows how to create a persona in jExperience. The persona is Anna, a 32 year old woman who lives in Portland, loves cats, and works as a community manager.
We added a first name, age, gender, city and position as profile properties. We also added "cat lover" in the last name so that this persona can be easily identified in the jExperience preview panel.
We also added Anna to the segment cat lover by selecting Manage persona segments.
And adding Anna to the segment.
When you go to the Jahia preview and open the jExperience preview panel, Anna is now available as a preview persona.
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