Creating rules on events
Rules enable marketers to use any event captured on the platform to trigger an action. A rule is made of:
- An event to define when the rule will be triggered
- An optional filter to apply the rule only to specific profiles
- One or more actions, which define what occurs when the rule is triggered
Each rule is associated to an event. If you want to trigger an action from two different events, you'll need to create two rules. Here are the types of events that can be used to trigger an action :
- Visitor reaches a score
Choose a scoring plan and define the threshold. When a visitor reaches this threshold, the actions will be triggered
- Visitor fulfilled a goal
Choose a goal, when the visitor fulfills the goal that you selected, the actions will be triggered.
- Visitor session starts
When the visitor's session starts, the actions will be triggered.
- Visitor logs in
When the visitor logs in, the actions will be triggered.
- A visitor profile is anonymized
When the visitor anonymize his profile (for instance using the privacy manager), the actions will be triggered
- A visitor consent changes
Choose a consent type, when the visitor updates his consent, the actions will be triggered.
By default, all visitors triggering the event will go through the rule; but it is also possible to filter the profiles on which the actions will be applied.
- Apply to all visitors
The rule will apply to all profiles
- Apply to a specific segment
The rule will only apply to the selected segment
The actions actually define what will be done to the profiles triggering the event. It is possible to select several actions per rule.
- Set profile/session property
Use this action to update any session or profile property. When selecting a profile property of date type, you can set the property to the current date.
- Send email
Use this action to send an email when the rule is triggered.
- Add visitor profile to lists
Use this action to add visitors profiles to a static list
- Update session with local weather information
This jCustomer plugin adds weather data to the visitor's current session so that you can personalize the content on your customer's weather. This plugin is not supported by Jahia but can be found by your developers at the Apache foundation.
- Create your own rule
Contact your IT team or read the integration guide to find out how to add a new action.
Toggle off to deactivate the rule
Toggle on or off if you want the rule to be shared across sites
- Fire this rule once per profile
Check this box to ensure that the rule will be triggered only once for each visitor.